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MUMBAI: Artificial intelligence is looking beyond the scroll and setting its sights on the silver screen. Galleri5 AI Studio, part of Collective Artists Network, is pushing to take AI-generated content from short-form experiments into professional filmmaking, showcasing technology for long-form and theatrical production at NXTinAI in Hyderabad.
Held at Park Hyatt Hyderabad, the event brought together filmmakers, producers, creators and technology leaders to demonstrate how AI tools could become part of the filmmaking process, from developing scripts and characters to designing shots, creating visual effects and preparing productions for cinema screens.
While AI-generated video has largely found an audience through social media, mobile devices and experimental projects, Galleri5 is targeting a more demanding format: full-length entertainment. Its technology has already powered Mahabharat: Ek Dharmayudh for Star Plus and JioHotstar, taking AI-native storytelling into mainstream television.
The studio is now working on Chiranjeevi Hanuman with Star Studio18, a full-length AI feature being developed for theatrical release. A teaser from the film has already played on cinema screens, marking an early step in the studio’s ambition to take AI-driven filmmaking into theatres.
NXTinAI focused on the production challenges involved in scaling AI beyond individual clips and demonstrations. The technology showcased included 4K cinematic output, AI-powered visual effects, AI actors and avatars, consistent characters and worlds, live-action-to-AI workflows, agentic filmmaking and pipelines designed for long-form entertainment.
The proposition is not simply to generate images or video, but to connect these capabilities across a production. That means developing workflows that can take a project from an idea and script through visual development, character creation, shot design, visual effects and post-production.
Maintaining consistency across characters, scenes and entire fictional worlds is one of the challenges of using AI for longer narratives. Galleri5’s focus on these production workflows reflects an attempt to address the requirements of films and television, where continuity and creative control matter across an entire story.
The studio’s technology is being developed around practical production experience spanning television, films, advertising and long-form entertainment. Challenges encountered during these projects feed into the development of tools and workflows intended to address the creative and technical demands of professional filmmaking.
The choice of Hyderabad for NXTinAI reflects the city’s combination of a large filmmaking ecosystem and a strong technology community. Galleri5 aims to bring these industries closer by developing tools that can be used across the wider creative sector.
A central feature of the event was the Galleri5 AI Experience Centre, where filmmakers and creators could work directly with the technology. Demonstrations covered visual development, character creation, AI visual effects, avatars, cinematic video and filmmaking workflows.
The hands-on format placed the emphasis on how creators might use AI during production rather than treating it as a standalone technology showcase. The broader ambition is to make AI a practical part of the filmmaking toolkit, while lowering barriers to entry for creators.
Vijay Subramaniam, founder and group chief executive of Collective Artists Network, said the company’s investment in Galleri5 was driven by the potential to take AI beyond internet content and into television and films.
“Every generation of storytellers gets a new technology that changes what they can imagine and create. We believe AI is one of those shifts,” he said, adding that India had the talent, stories and filmmaking culture to help shape the next phase of entertainment technology.
Rahul Regulapati, founder and chief executive of Galleri5 and partner at Collective Artists Network, said the next challenge was to make full-length cinematic production possible at scale. He identified 4K output, visual effects, consistent characters, AI actors and agentic production as components of that effort.
He said NXTinAI brought these capabilities together to demonstrate how AI could move from experimentation into production.
The shift from short-form AI video to feature filmmaking requires more than increasingly capable models. Productions need workflows that can support creative decisions across multiple scenes, maintain visual continuity and integrate different stages of production without losing control over the final result.
Galleri5’s approach centres on developing technology from the problems encountered in real projects, rather than focusing solely on content generation. Whether these tools can make AI-driven feature production commercially demands of filmmakers and audiences
For now, the studio’s work on Mahabharat: Ek Dharmayudh and the development of Chiranjeevi Hanuman provide examples of its move into longer formats. NXTinAI signals the next stage of that effort: building the production infrastructure needed to bring AI-generated storytelling to increasingly ambitious screens.
As AI filmmaking moves towards theatres, the bigger question is no longer just what the technology can create, but whether it can help filmmakers deliver an entire cinematic experience.
