Audio production company Abe’s Audio has launched Craft, a new division focused on bespoke voice casting and sound design. The initiative aims to provide agencies and creative professionals with tailored audio solutions while maintaining the company’s reputation for efficiency.
Abe’s Audio has launched Craft, a specialist arm offering bespoke voice casting and crafted sound design for agencies and creative professionals seeking a distinctive sound.
For decades, Abe’s has been the industry standard for speed and efficiency. But some stories demand time and a more crafted human touch.
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Abe’s Head of Client Service, Britt Dolbey, said: “Craft takes the experience and service that we’re known for, and turns up the production value, offering bespoke voice talent & casting, directed production sessions and immersive sound design.”
The Craft team has carefully curated a selection of human voice actors, chosen for their distinctive tone and versatility, and collaborates with other talent agencies where more options are required for a brief.
For an example of what’s possible, listen to Craft’s work in the TVC below.
Craft allows clients to have full creative control – regardless of where they are. Directing talent and audio production in real time is simpleydney for a true face-to-face experience
COO Harry Badcock: “Our clients have been telling us that some projects call for unique voices. But the hassle of finding, booking and recording freelance talent – sometimes with hit-and-miss home studios – takes valuable time they don’t have. Craft solves that problem; one call sorts the talent, studio and edit bookings – so our clients can focus on the creative.”
Craft voice talent is billed at traditional rates and, in an industry first, all fees include voice artist superannuation contributions, reducing admin for clients.
For projects requiring bespoke sound design, Abe’s senior sound designers will craft soundscapes that breathe life into visuals, using library & Foley sounds, real stock music and original composition to heighten emotional impact.
Founder Abe Udy: “This is an evolution for our business. While we are known for fast service (we hate missing tight deadlines!), it’s nice to slow down and focus on the true power of audio. In a world filled with noise – crafted sound always cuts through.”
Abe’s Audio’s Core voiceover and production services will continue to support agencies, broadcasters and creatives, building on over 25 years of service.
