Andy Serkis’ performance capture and virtual production company, Imaginarium Studios, has promoted Maeve Russell to Chief Operating Officer.
Formerly Head of Production, Russell will now oversee global studio operations, implementation of business strategy, and client operations as Imaginarium Studios expands its footprint and services across feature film, television, music content and AAA video games.
Russell brings over a decade of industry expertise to the role. Before joining Imaginarium Studios, she served as Vice President at Beyond Capture, building a track record across major entertainment franchises. Throughout her career, Russell has spearheaded complex capture workflows across film, episodic series, music, and gaming, including high-profile productions such as Marvel Studios’ The Fantastic Four: First Steps.
“Maeve has been an invaluable asset to Imaginarium Studios, demonstrating exceptional operational leadership and a deep understanding of the evolving capture landscape,” said Matthew Brown, CEO Imaginarium Studios. “As our client base grows and project scopes expand across screen media and gaming, Maeve’s operational and production mastery make her the ideal leader to drive our work forward.”
“Taking on the role of COO at such a pivotal moment for Imaginarium Studios is an incredible opportunity,” said Maeve Russell, COO. “We are pushing the boundaries of what is possible in real-time performance capture and virtual production. I look forward to leading our fantastic team as we scale our capacity, broaden our technical capabilities, and continue delivering world-class service to creators of all scales.”
Alongside Russell’s appointment, Imaginarium Studios has made a series of key internal promotions within its production and technical teams:
Jess Hancock has been promoted to Producer. Desislava Kutsarova steps into the role of Motion Edit Department Manager. Genevieve Myhan has become Tracking Department Manager. Vritika Amarnani is taking up a new role of Virtual Production Department Manager. Amy Whitwam takes up the role of Facial Animation Department Manager.
Imaginarium recently provided performance capture services for Marvel Studios’ Vision Quest, now streaming on Disney+, as well as upcoming feature Avengers: Doomsday, hitting theatres on December 18. In the AAA gaming space, the studio’s work spans major titles including Resident Evil: Requiem, alongside several upcoming, unannounced projects for multiple game developers. The studio also has multiple unannounced projects in film and music, set for release in 2027 and 2028.
