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YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices
YouTube TV now carries ESPN Unlimited inside its app. The move lands ahead of ESPN’s Sept. 17, 2026 price increase to $31.99 a month from $29.99. ESPN Select rises to $13.99 from $12.99.
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Bundling is turning into product integration: ESPN Unlimited content now inherits YouTube TV features like multiview and DVR, which can move viewing time and ad impressions without changing channel lineups (Variety).
ESPN’s Sept. 17 price lift creates a fresh benchmark for bundle valuation: Unlimited at $31.99/month and Select at $13.99/month (NewscastStudio) give procurement teams a current ‘outside option’ to pressure-test carriage renewals.
Event-count language is creeping into tier strategy: ESPN says ESPN Unlimited provides access to more than 47,000 live events annually, versus about 32,000 for ESPN Select
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- ESPN Unlimited Now Available on YouTube TV ↗· Variety
- ESPN announces streaming price hike as it marks its first anniversary ↗· NewscastStudio
- ESPN Unlimited Now Available on YouTube TV ↗· Yahoo Sports
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