SpikeStory Limited, a Bangladesh-based digital platform, has organised a two-day “PRISM AI Creative Bootcamp” at the Dhaka University’s Innovation, Creativity and Entrepreneurship (ICE) Center, exploring how artificial intelligence can support filmmaking and advertising while preserving human creativity, originality and ethical responsibility.
Under the theme “Human Creativity. AI Possibilities.”, the programme brought together emerging creators and industry professionals ahead of the final round of the competition, which features four categories — AI Advertising, AI Short Film, AI Music Video and AI Fashion.
Presented by PRAN-RFL Group, the initiative was held in association with The Daily Star and Seeb’s Solutions, according to a press release.
On Day-1, Hasib Hasan Chowdhury, founder of Seeb’s Solutions, conducted a session, titled “Mastering AI Content”, explaining how generative AI can be integrated into filmmaking.
He stressed that filmmaking fundamentals remain essential regardless of the tools used.
Sami Ashraf, founder of Omni StrateG, discussed brand engagement in “From Campaigns to Platforms”, highlighting how AI can support campaigns while meaningful audience connections remain central to lasting engagement.
Bijoy Ghosh and Raihan Hossain of VOSU presented their VosuAI platform, explaining its workflow and costs.
The Day-2 focused on editing, platform-specific content, advertising effectiveness and ethics.
Film and advertising director Nafiz Reza and post-production specialist Mahfuzul Haque Ashique discussed editing and sound design, including transitions, colour balance and consistency between shots.
They explored the “rule of six” in editing and how careful post-production can make AI-generated films feel less artificial.
Reza also highlighted how AI tools can reduce the need for large crews and extensive production re
Sakib Ahmed, client partner (TikTok) at Aleph Bangladesh, discussed AI filmmaking and platform-specific content in “TikTok Creative Best Practices”.
He explained how AI can help brands respond to trends and adapt content to extend its relevance.
He also introduced TikTok’s Symphony Assistant for content ideas and script development and discussed a closed-beta feature that could generate advertisements from product URLs.
Shafayat Reza, industry lead at Aleph, outlined Google and YouTube’s ABCD framework for video advertising — attention, branding, connection and direction.
Sohel Rana, assistant general manager of PR VFX at PRAN-RFL Group, examined AI-driven video advertising, outlining a workflow covering scripts, references, key frames, video generation and editing.
He cautioned against inconsistent faces, inaccurate product proportions and poor cultural fit, stressing that effective advertisements require strong storytelling, emotion, brand relevance and product accuracy.
Azad Baig, digital growth editor of The Daily Star, addressed ethical communication, highlighting risks involving deepfakes, misinformation, bias, consent and undisclosed AI use.
He also discussed ethical considerations across the competition categories, including truthful advertising, respectful portrayals of communities, permission for recreated music and voices, artist credit and fair representation in fashion.
Shakib Ahamed, founder of Team Qreative and AI Varsity, discussed the future of creative content marketing. He urged creators to develop their skills and adapt to technological change, noting that although AI lowers barriers to entry, it still requires expertise. He also warned against undercutting competitors and driving down market rates.
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The bootcamp concluded with Hossain Al Farabi of SpikeStory briefing participants on the topic and terms of the competition’s final round. Participants received certificates at the end.
Event partners included AIT, VOSU, Aleph, 10 Minute School, Bangladesh Open, AI Varsity, Dhaka University’s ICE Center and Maroon
