Browsing: Cinematography

Sony has announced two remarkably lightweight super-telephoto primes for its full-frame E-mount system, the FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS, with both lenses weighing less than 1kg.

Laowa has released its first tele-macro lens, the 180mm f/4.5 1.5X Ultra Macro APO – and it’s also the company’s first autofocus lens for Fujifilm X-mount cameras.

Samsung’s Ultra series has long been the industry gold standard for zoom versatility, but recent conflicting reports have left tech enthusiasts guessing about the Galaxy S27 Ultra’s camera setup. While early rumors hinted at a massive hardware overhaul, a highly reliable industry insider has just poured cold water on those claims, suggesting a more conservative…

It’s time to stop what you’re doing for three minutes and thirty seconds and watch this Entourage-themed ad that Betr released on Tuesday:

The X-T30 III uses the same 26.1MP X-Trans CMOS sensor as its predecessor. Image credit: Andy Westlake

Are you ready to step up your photography to the next level? Regardless of whether you’re just starting out with a camera or if you’ve been taking snapshots for years, there’s always room to learn and grow as a creator. I’ve reviewed cameras at PCMag for 15 years and have taken countless photos in that…

Honor is setting out to blur the line between professional filmmaking equipment and everyday mobile hardware. In a detailed Weibo post, Honor Product Line President Fang Fei officially unveiled the camera architecture for the upcoming Magic 9 Pro Max, showcasing a sophisticated optical system co-engineered with cinema heavyweight ARRI.

Popular LiteGear product lines including LiteMat, LiteTile, LiteRibbon and Auroris will become part of the expanded Kino Flo portfolio and will be marketed under the Kino Flo brand. Bringing LiteGear’s product lines into the Kino Flo portfolio is designed to create an expanded cinema lighting ecosystem designed to give film, television and broadcast professionals greater…

Most pocket gimbal cameras chase versatility by piling on extra lenses, extra zoom ranges, extra everything. The Insta360 Luna Pro takes the opposite approach, stripping its flagship sibling down to a single lens and betting that one really good sensor beats two mediocre ones. It’s a stripped-down design philosophy wrapped around genuinely premium hardware, and…

Piers McGrail is an IFTA-winning Irish cinematographer whose work spans film and television, with credits including Calm With Horses, Ordinary Loveand It Is In Us All, for which he won the IFTA for Best Cinematography.