Browsing: Sony

Sony might be best known to consumers for BRAVIA TVs, headphones and home theater gear, but pro audio has been part of the company’s DNA for decades. In 2026 alone, Sony expanded that side of the business with products including the affordable IER-M500 professional IEMs, and it is now turning its attention toward something potentially more…

Spot fresh potential alongside Sony Group by scanning a curated set of 74 high quality undiscovered gems that is built around strong fundamentals and under-the-radar growth stories in adjacent sectors. Advertisement

I own (and like) the Sony FE 100-400mm f/4.5-5.6, but also have the wonderful 70-200 f/2.8 Mark II, and when I add my 1.4x tele-convertor, I have a 98mm – to 280mm f/4 lens that is faster, small, lighter and sharper than my FE 100-400mm f/4.5-5.6.

Sony Electronics has announced the SEL814G, the company’s first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in October 2026 at an MSRP of $1,599.99 USD / $1,999.99 CAD. Pre-orders begin September 8, 2026.

Sony has introduced the FE 100-400mm F5.6-8 OSS, a compact super-telephoto zoom designed to make photographing distant subjects more approachable. The new full-frame E-mount lens combines a versatile 100-400mm range with optical stabilisation, fast autofocus and a remarkably low weight of 639g. Its model number is SEL100400.