The startup produced the 110-minute movie in four weeks with a team of 28 creatives. Industry professionals see an opportunity.
Listen to this ArticleMore info
0:00 / 0:00
AI-generated content has rapidly infiltrated every domain—from social media feeds to advertisements. However, one company is now altering how movies are made.
Higgsfield AI recently debuted The Cully Hill Boys, the world’s first fully AI-generated <a href="https://cinemamix360.com/2026/08/09/from-cannes-to-london-to-kolkata-khoonta-continues-its-winning-journey-with-best-indian-feature-film-award/" title="FROM CANNES TO LONDON TO KOLKATA: ‘KHOONTA’ CONTINUES ITS WINNING JOURNEY WITH BEST INDIAN FEATURE FILM AWARD”>feature film to star some of the biggest athletes and internet stars, to a private audience in New York City.
The 110-minute comedy-action movie features the AI verisons of MMA star Israel Adesanya; former UFC champion Quinton “Rampage” Jackson; livestream creator N3on, whose real name is Mikyle Rafiq; and streetball and digital creator Matt “MK” Kiatipis.
It took a 28-person team, including nine directors led by Aitore Zholdaskali and Adilet Abish, to adapt Timothy Planagan’s original award-winning screenplay into the film.
An Inc.com Featured Presentation
In just four weeks, the group—40 percent of which had no prior AI experience—reportedly produced nearly 1,000 assets, as well as 100 AI-generated locations. The project cost a total of $2 million.
The film portrays an East London-based UK rap trio—Cal, Horace, and Oli—who get caught between two rival organized crime syndicates after accidentally discovering millions of British pound sterling inside of a boat.
The premiere test
More often than not, the idea of AI implementation within creative domains has resulted in heated discourse. That wasn’t necessarily the reality at the premiere.
