The company will operate across four verticals covering creative development, production, VFX, CGI, post-production, branded content, IP creation and digital media.
afaqs! news bureau29 Sep 2026
12:39IST
New Update
Famous Studios is restructuring its business to bring creative development, production, post-production, VFX, digital media, IP creation, and distribution under one umbrella.
Founded in 1946, Famous Studios is repositioning its business under managing director Anant Roongta, with the aim of bringing multiple stages of the content value chain together.
The company will operate across four verticals: Post-Production & VFX, Brand Solutions, Films & Original Content, and Digital Media. The businesses will cover creative development, production, VFX, CGI, editing, sound, colour, branded content, IP creation and digital-first content.
The restructuring is also intended to give brands, filmmakers and content creators access to multiple capabilities through a single partner, from developing an idea through production and post-production to final delivery.
Anant Roongta, managing director, Famous Studios, said: “The content industry is moving towards greater integration, speed and creative collaboration, and we believe ‘Famous’ has a role to play in shaping that shift. We have always been early to recognise where the industry is headed, and this is the next step in that evolution. By bringing production, VFX, post, <a href="https://cinemamix360.com/2026/09/29/ai-lighting-technology-makes-its-debut-during-shanghai-light-festival/” title=”AI lighting technology makes its debut during Shanghai light festival”>technology, IP, Brand Solutions, Films, AI, Social Media and emerging formats together under one ecosystem, we are making it simpler for brands and creators to move from an idea to execution with one connected partner. For us, innovation has always been about staying ahead of the curve and continuously creating what the industry needs next.
He further added: “The new business strategy is intended to address an increasingly fragmented content landscape, where brands and content makers often work with multiple specialist partners across different stages of a project. At Famous Studios, these capabilities can now be accessed through one connected ecosystem, creating greater continuity between creative, production and execution while simplifying the journey from brief to final delivery.”
Famous Studios’ recent work includes Animal, Kalki 2898 AD, IB 71 and Article 370. Its Films & Original Content and Digital Media businesses are also being developed, including Ground Zero, its digital-first platform that is expanding into YouTube Shorts and other formats.
AI is being incorporated across the company’s creative and production processes, including concept development, visualisation, production, VFX and post-production. Famous is also working on projects combining AI, CGI and traditional production.
The company’s physical operations have also shifted. Its corporate office has moved to Santacruz, while its studios now operate from Andheri West. The Mahalaxmi studio, which had hosted film, advertising and broadcast activity over the years, was also used for FIFA Qatar broadcast activity and IPL broadcast operations during its Jio era.
Famous StudiosAnant Roongta
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