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ReutersSeptember 25, 20264 min readZhu Zhili, a Chinese AI director, discusses an AI-generated video with a colleague at the office of China Wit Media, a film and television production company, in Shenzhen, Guangdong province, China. Photo: Reuters

Virtual production has found its place as an essential tool in the filmmaking box but, finds Michael Burns, it’s one that only works with maximum efficiency when collaboration across departments is locked in from the beginning of the process