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Music & Sound in association withJungle Studios
IXYXI Captures the Rhythm of an Italian Summer for Giorgio Armani Mare
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11/08/2026
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IXYXI crafts the original music composition and sound design for Giorgio Armani Mare 2026 campaign, directed by Pantera
IXYXI has created the original music composition and sound design for the new Giorgio Armani Mare 2026 campaign, directed by Pantera.
Set against the breathtaking gardens of Villa Cimbrone, the campaign explores the dialogue between architecture, Mediterranean light, and the human figure. Through a series of cinematic vignettes, the film captures the rhythm of an Italian summer, where refined design and natural landscapes come together in timeless harmony.
To complement this visual language, IXYXI developed an original score that mirrors the campaign’s elegant and immersive atmosphere. The music blends contemporary composition with an organic orchestral palette, supporting the film’s sense of movement, space, and emotion.
The score was brought to life through a recording session with a Symphonic Orchestra, consisting of a 28-piece string ensemble, adding depth, warmth, and a rich orchestral texture that reinforces the campaign’s sophisticated aesthetic.
Alongside the original composition, IXYXI also crafted the campaign’s sound design, carefully shaping every sonic detail to enhance the interplay between the Mediterranean environment and the cinematic storytelling.
The collaboration reflects a shared commitment to storytelling through sound, where music and sound design work seamlessly together to evoke the effortless elegance at the heart of Giorgio Armani Mare 2026.
Music & Sound in association withJungle Studios
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