The dramas will no longer be available to stream on the YouTube channel.
Updated 11 Sep, 2026
Viewers will not be able to stream dramas from ARY Digital — one of the country’s most popular entertainment channels — on its official YouTube channel September 17 onwards, it emerged on Thursday.
Entertainment journalist Maliha Rehman posted the news on Instagram on Thursday, saying the channel’s programming will be streamed exclusively on its ARY Plus application.
With over 68 million subscribers, ARY Digital’s YouTube channel is one of the most popular in Pakistan, with episodes of recent dramas like Dar-e-Nijaat and Bas Tera Saath Ho racking up viewer counts in the millions.
One of the channel’s most popular shows, 2024’s Kabhi Main Kabhi Tum, amassed 206m views across its 34-episode run, with 60m users watching the last episode on YouTube — despite it being aired on TV and screened in theatres.
ARY Plus is an online streaming service owned by the ARY Group which already hosts ARY Digital’s expansive catalogue of shows and tele<a href="https://cinemamix360.com/2026/09/11/israeli-made-film-about-gaza-gets-25/” title=”Israeli-made film about Gaza gets 25″>films. The app also hosts movies from the group’s film production arm ARY Films and livestreams of the group’s TV channels.
In July, ARY Digital’s CEO Salman Iqbal took to social media to support Planning Minister Ahsan Iqbal, who said the government was working on a homegrown streaming platform to bring Pakistani content to global audiences.
Salman said they had already worked very hard to popularise Pakistani media in the world and the country had the necessary technology and creative skill to make it happen.
The media mogul said ARY Digital had been approached by Netflix for content but had refused the streaming giant’s advances. He said the audience for Urdu content was over a billion people, enough for Pakistan to chart its own path forward.
