While Spider-Man: Brand New Day stays in theaters, it’s now in the crossfire of allegations of generative AI use.
The <a href="https://cinemamix360.com/2026/08/24/film-festivals-in-ontario/” title=”Film festivals in Ontario”>film’s art book recently released, and fans online saw a page featuring New York concept art. Taxis and buildings colliding into each other prompted the allegations of AI use amidst a general confusion of why you’d need the tech to sketch out New York. Most users online deemed this a disappointing bit of news similar to the situation withSupergirl. But for others, this wasn’t as open and shut as it seemed.
Publisher of the ‘SPIDER-MAN: BRAND NEW DAY’ concept art book comes out, explaining in detail which process they used for this specific art, having used the cloning tool and photobashing, admitting it was just laziness but no AI usage.
The company also has an anti-AI policies. https://t.co/ROHMrjummjpic.twitter.com/NMW3KgyxCQ
— That COMICBOOK Guy (@Culture3ase) August 21, 2026
A Reddit user by the name StingRe claimed to have done the layout and design for the Spider-Man: Brand New Dayart book. They alleged, to the extent of their knowledge, there was “no AI art in [the book],” and that they received assets from the Brand New Day visual development team. While told that freelancers had used AI to populate backgrounds in their individual assets, StingRe noted (in now-deleted comments) that “any art flashed for AI use was either not provided to me for [the book’s] layout, or was removed.” To boost their statement, they stated Marvel Studios’ longtime visual development head Ryan Meinerding was “very strict” about checking every page for AI.
“You don’t legally own anything made by AI, and contracts stipulate it must be ‘your wholly original work,’” they explained. “Anyone taking shortcuts in their art, here or otherwise, is making that decision personally. It isn’t a mandate from the company.”
At time of writing, Meinerding and Disney don’t appear to have spoken on the matter. io9 reached out to Meinerding, and will update when a response is given.
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